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B2B Sales Aphorisms

Sell
Like Jen.

Aphorisms from the tweets of Jen Abel (@jjen_abel)

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Book cover: Sell Like Jen, B2B Sales Aphorisms, Jen Abel, @jjen_abel

From the book

4 of 112

in enterprise sales storyline and frame is everything
best storyteller wins …

The more professional your email, the lower the conversion rate.

in enterprise sales, a long sales-cycle (in most cases) is self-inflicted

moving slowly is a sin in startups
stepping on toes is a sin in enterprise

Nine chapters.
112 aphorisms.

  1. 01Founder-Led Sales
  2. 02The Enterprise Game
  3. 03Insider Intel & Discovery
  4. 04Story, Frame & Pitch
  5. 05Pricing & Value
  6. 06Running the Buying Process
  7. 07Pipeline & Outbound
  8. 08Signals & Red Flags
  9. 09The Craft

Best storyteller wins.

Read the book